About Us

For over 24 years we were known as JAY JEWELERS in Richland Mall, We moved from 1100 square feet to over 4500sq feet, stand alone building at 4541 W Waco drive and have changed the name to Di'amore Fine Jewelers. We have been one of the most trusted Jewelers in the Waco region. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. Di'amore Fine Jewelers is committed to make every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs. Our years of experience and services have built a legacy of integrity and trust with our customers.

At Di'Amore Fine Jewelers our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, fair pricing and value to our customers.