The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course. <br> <br>The preppy trend is bigger than ever before but we felt that there was an empty space in the watch market. There was something missing and the Daniel Wellington team aims to fill that gap. <br> <br>Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch.